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Kelly Andresen
VP, Head of Branded Content
USA Today Network
Kelly Andresen heads USA TODAY NETWORK’s brand studio, GET Creative, focusing on expanding the company’s branded content efforts in mobile, video, data visualization and virtual reality. Andresen brings with her more than 14 years of experience in advertising marketing. Prior to joining Gannett, she was director, WP BrandStudio & Planning for The Washington Post, leading two teams dedicated to creating new advertising revenue across print, desktop, video, mobile and social. In this role, Andresen oversaw the launch of WP BrandConnect, The Post’s native advertising solution and the WP BrandStudio, an in-house custom content creation and strategy team. Andresen also helped introduce a programmatic ad solution called WP+ in 2012. Additionally, as a marketing manager at SiriusXM, Andresen developed innovative advertising sponsorship opportunities on key premium channels including the launch of Oprah Radio, Martha Stewart Living Radio, NASCAR, MLB and Howard Stern.
Session: VR and Branded Content
David Cihelna
CEO & Co-Founder
Svrround
David Cihelna is the CEO/Co-founder of Svrround, a live virtual reality platform for content creators. He uses emerging technologies to develop and direct experiential content. His work has featured on Times Square, Tribeca Film Festival, Day for Night, Viacom and more. He has two masters from New York University, Tisch (ITP) and the University of St Andrews.
Session: Start Up Demo Rounds
Matt Crowley
National Head of Video Sales
AOL
Matt leads AOL's national video sales team whose focus is dedicated to video product releases, ad revenue, sales strategy and merchandising AOL's differentiated video offering across top holding companies and advertisers. Matt is committed to driving revenue across all video products under the AOL, Microsoft, Millennial Media & Verizon umbrella as well as emerging properties.
Matt has over 14 years of experience in both the digital and TV sales industries. He spent the first half of his career on the TV side at Discovery Networks and A&E Networks selling a wide array of TV properties. In 2011, he joined Hulu and was responsible for selling traditional TV ads across the newly created digital video platform. He was also a leader in rolling out and monetizing Hulu Plus and achieved salesperson of the year during his tenure.
Matt has a unique background across TV, Digital Video and Mobile Sales and is an expert in the video landscape. Outside of work, Matt enjoys golf and spending time with his wife and 2 boys in the suburbs of New Jersey.
Session: On and Off Network Monetization
Marc DeBevoise
President & COO
CBS Interactive
Marc DeBevoise is the President and Chief Operating Officer of CBS Interactive, a division of CBS Corporation (NYSE: CBS), a perennial top 10 Internet property and the leading Internet¬based premium content company. In this role, DeBevoise leads strategy and operations for all of CBS Interactive’s 25+ industry-leading brands including the digital businesses of the CBS Television Network, such as CBS.com, CBS All Access, CBSN, CBSSports.com and CBSNews.com, as well as CNET Media Group, CBS Interactive’s leading tech, games and media properties including CNET, TVGuide, GameSpot, Metacritic and more.
As President and COO, DeBevoise is also responsible for the development of original programming and editorial content for digital platforms, as well as digital distribution strategies, including full episode streaming, dynamic ad insertion on cable VOD platforms, and direct¬to-consumer subscription video on demand and live streaming initiatives including authentication/TV Everywhere.
Previously, DeBevoise was the Executive Vice President and General Manager of CBS Digital Media for CBS Interactive. In this role, he was responsible for the digital media businesses of the CBS Television Network’s major programming divisions of Entertainment, Sports and News. DeBevoise successfully led
the creation and launch of CBS All Access, CBS’s digital SVOD and live streaming service, and CBSN, the 24/7 streaming news service, and he also led CBS’s record¬breaking digital efforts for Super Bowl 50.
DeBevoise joined CBS Interactive from premium subscription service Starz, where he was the Senior Vice President of Digital Media, Business Development and Strategy. At Starz, DeBevoise was responsible for the company’s overall digital strategy and the digital initiatives supporting its film,
television and digital original content properties. He also led the generation, evaluation and execution of business development, strategic investment, and growth opportunities for all of Starz’ business units.
Prior to joining Starz, he held various roles at NBC Universal, in both Digital Media and Business Development, and worked in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan.
In recent years, DeBevoise has been recognized as one of Cynopsis Media’s “Most Intriguing People,” AlwaysOn’s “Power Players in Digital Media,” The Hollywood Reporter’s “Digital Power 50,” and Home Media magazine’s “Digital Drivers.”
He is a member of the Academy of Television Arts & Sciences, a member of the Board of Directors for the University Settlement, a leading social services non¬profit organization, and the Board President of The Door, a non-profit organization providing youth development services.
He received his M.B.A. with distinction in Entertainment, Media & Technology and Finance from New York University’s Stern School of Business and his B.A. in Economics and Computer Science from Tufts University. He lives in New York City along with his wife and their two children.
As President and COO, DeBevoise is also responsible for the development of original programming and editorial content for digital platforms, as well as digital distribution strategies, including full episode streaming, dynamic ad insertion on cable VOD platforms, and direct¬to-consumer subscription video on demand and live streaming initiatives including authentication/TV Everywhere.
Previously, DeBevoise was the Executive Vice President and General Manager of CBS Digital Media for CBS Interactive. In this role, he was responsible for the digital media businesses of the CBS Television Network’s major programming divisions of Entertainment, Sports and News. DeBevoise successfully led
the creation and launch of CBS All Access, CBS’s digital SVOD and live streaming service, and CBSN, the 24/7 streaming news service, and he also led CBS’s record¬breaking digital efforts for Super Bowl 50.
DeBevoise joined CBS Interactive from premium subscription service Starz, where he was the Senior Vice President of Digital Media, Business Development and Strategy. At Starz, DeBevoise was responsible for the company’s overall digital strategy and the digital initiatives supporting its film,
television and digital original content properties. He also led the generation, evaluation and execution of business development, strategic investment, and growth opportunities for all of Starz’ business units.
Prior to joining Starz, he held various roles at NBC Universal, in both Digital Media and Business Development, and worked in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan.
In recent years, DeBevoise has been recognized as one of Cynopsis Media’s “Most Intriguing People,” AlwaysOn’s “Power Players in Digital Media,” The Hollywood Reporter’s “Digital Power 50,” and Home Media magazine’s “Digital Drivers.”
He is a member of the Academy of Television Arts & Sciences, a member of the Board of Directors for the University Settlement, a leading social services non¬profit organization, and the Board President of The Door, a non-profit organization providing youth development services.
He received his M.B.A. with distinction in Entertainment, Media & Technology and Finance from New York University’s Stern School of Business and his B.A. in Economics and Computer Science from Tufts University. He lives in New York City along with his wife and their two children.
Session: Developing Successful OTT Strategy
Danielle DeLauro
Senior Vice President Strategic Sales Insights
Video Advertising Bureau (VAB)
Danielle DeLauro serves as senior vice president, strategic sales insights for the Video Advertising Bureau (VAB). DeLauro who leads the insights, research, marketing and website / social media team, joined the VAB in 2005 as one of the initial senior management appoints made by CEO Sean Cunningham. In 2013, DeLauro was named one of Advertising Age’s 40 Under 40. DeLauro’s primary function at the VAB is overseeing the insights group, whose goal is to develop industry leading, original, client-facing reports and studies proving the power of premium professional video content.
Prior to the VAB, DeLauro most recently served in positions of increasing responsibility at Universal McCann in New York. This culminated in her appointment to vice president and associate media director, where she had direct oversight for the Maytag Corporation and Nestle Waters North America accounts. This included managing 12 separate brands, a staff of nearly 10 supervisors and planners and budgets totaling $150 million.
DeLauro has vast agency experience including time as a media manager for Media.com and a stint in Los Angeles with DDB Worldwide. She began her media career with D’Arcy, Masius, Benton & Bowles working for the firm on both coasts representing clients Coca-Cola and Proctor & Gamble. DeLauro earned her Bachelor of Science degree in Marketing with honors from Fordham University.
Session: Making Measurement Work panel
Jonathan Meyers
SVP, Digital Strategy & Operations
CNBC
Jonathan Meyers is Senior Vice President of Strategy and Operations for CNBC Digital, overseeing the day-to-day Digital business operations including strategy, partnerships, analytics and marketing.
Previously, he was Vice President of Strategy and Business Development for the NBCUniversal News Group where he led a number of digital audience and revenue initiatives including partnerships with Yahoo!, MSN and xFinity. Meyers joined CNBC in 2010 as Vice President of Global Business Development.
Prior to CNBC, Meyers worked at Forbes.com and Sony Music Entertainment.
He holds a Juris Doctorate from Fordham University School of Law and bachelor’s degree in Political Science from Columbia University.
Session: Distribution Beyond Facebook
Pooja Midha
SVP, Digital Ad Sales & Operations
Disney ABC Television Group
As senior vice president, Digital Ad Sales & Operations, Pooja is responsible for all direct, programmatic, and data-driven sales, sales strategy, and sales operations for all ABC Digital, encompassing the ABC app and full episode player on all platforms, abc.com, abcnews.com, oscars.com, GMA on Y, ABC on Hulu, ABC on MVPD Set Top VOD and digital access points, ABC on syndicated and social platforms (AOL, YouTube, Snapchat, Facebook, Twitter), and all new media platform opportunities.
Prior to joining the company in 2012, she worked with Viacom Media Networks, where she served as senior vice president of digital ad sales for the Music and Entertainment Group. Prior to that, she fulfilled the role of senior vice president, digital entertainment ad sales and integrated marketing. Earlier in her tenure at Viacom, Pooja worked as Group VP and later SVP Sales and Business Development for MTV Networks Digital, prior to that as Senior Director and then VP International Marketing for MTV Networks International. During her tenure at MTV Networks International and MTV Networks Digital, Pooja also earned her Executive MBA at Columbia University and later completed the National Association of Multi-Ethnicity in Communications Executive Leadership Development Program from UCLA’s Anderson School of Management. Earlier in her career, at Nickelodeon, she served as director and then senior director of promotions and ad sales marketing. Pooja began her career at Dow Jones & Company an International Account Executive and was later promoted to Group Head, Advertising Sales.
Pooja holds a B.A. from Lehigh University, and an MBA from Columbia Business School. Pooja is a member of the IAB Video Board and CRO Council, a board member of IRTS, an advisory board member of The Seller Forum, and a junior board member of Children’s Hope India (CH2).
Session: Making Measurement Work panel
Dan Morozoff
Co-founder
Vidrovr
Dan was a PhD candidate at Columbia University working on machine learning applied to neuroscience prior to cofounding Vidrovr. He has published research in computational physics, computer multimedia. He has worked at NASA, and HHMI Janelia.
Vidrovr develops machine learning systems to index, tag and understand video. We leverage patented techniques to extract deep information from videos with specific constraints. In news we are able to understand who is speaking on screen, what is being said, create semantic story clips, and link them to various content on social media and the web. We believe true value is generated by building video understanding systems that leverage various modalities present in video (pixels, audio and text).
Session: Start-Up Demo Rounds
Rande Price
Research Director
Digital Content Next
Rande Price is the Research Director at DCN. Prior to joining the organization, she held research positions at Nickelodeon, AOL and TV Guide on the front lines of media innovation. Rande’s recognized for combining in-depth data analytics with a creative approach to provide successful storylines.
Session: Halo Effect of Video Ads
Oriana Schwindt
TV News Editor
Variety
Oriana Schwindt recently joined Variety as its TV News Editor. Her career trajectory can be traced back to the tender age of 13 when she fell in love with Buffy the Vampire Slayer and began studying ratings to figure out whether her favorite show stood a chance of renewal; she's been plotting her House of Cards-style ascension to Ruler of Television ever since. She has written for Rolling Stone, BusinessWeek, Entertainment Weekly, TV Guide Magazine and the International Business Times.
Session: Making Measurement Work panel
Manu Singh
Head of Analytics and Data Strategy, Discovery Digital Media
Discovery Communications
Bio to come!
Session: Making Measurement Work panel
