12-12:30 Arrive and lunch
12:30 - 12:45 Welcome
Speaker: Jason Kint, CEO, Digital Content Next
12:45 - 1:15 Developing a Successful OTT Strategy
Speaker: Marc DeBevoise, President and COO, CBS Interactive
1:15-1:35 Research Review: comScore Halo Effect Video
Speaker: Rande Price, Research Director, DCN
1:35-2:00 Video distribution beyond Facebook
Speaker: Jonathan Meyers, Senior Vice President of Strategy and Operations for CNBC Digital
In today’s distributed content world, how do you grow video consumption outside of the Facebook news feed? Jonathan will discuss how capitalizing on the distribution game helped position CNBC as a leader in business news video through identifying and developing strategic content partnerships and producing smart, high-quality content quickly and efficiently for any platform.
2:00-2:30 Using VR for Branded Content
Speaker: Kelly Andresen, VP, Head of Branded Content, USA Today Networks
Branded content has emerged in popularity in the advertising community, and now branded VR content is blossoming. Kelly will share a case study of a top advertiser's journey with branded content, starting from ideation to distribution and share her predictions for what’s next in terms of the distribution of VR content.
2:30-3:15 Breakout Session
3:15-3:35 Monetizing Video Innovation: Bridging the Gap Between Content and Creative
Speaker: Matt Crowley, National Head of Video Sales, AOL
Content is advertising, and advertising is content. That means we need to understand how our users consume video if we want to deliver an effective ad experience. It’s not one size fits all. It’s about leveraging new technology and innovations to connect consumers with content they want—in the right environment, and in the right context. In this session, we’ll look at current trends in content consumption and ad effectiveness, to show how AOL is creating formats designed to make video ads more relevant, more valuable, and less intrusive—and propel great content to a whole new level of engagement.
3:35-4:10 Measurement Challenges: Facebook, Platform Control and More
Panelists: Danielle DeLauro, Senior Vice President Strategic Sales Insights, VAB; Manu Singh, Head of Analytics and Data Strategy, Discovery Digital Media, Discovery Communications; Pooja Midha, Senior Vice President, Digital Ad Sales & Operations, Disney ABC Television Group
Moderator: Orianna Schwindt, TV News Editor, Variety
4:10-4:30 Start-up Demo Rounds: Svrround and Vidrovr
4:30-5:00 Cocktails and Networking