Speakers: DCN Content Everywhere 2016

Katherine Bell is editor of Harvard Business Review’s HBR.org, which has a global audience of 5.5 million visitors a month. Previously she was managing editor for America’s Test Kitchen’s three websites, including CooksIllustrated.com, and before that she ran a web business for English cooking legend Delia Smith. She started her digital career in 1999, as director of content for the first news, entertainment, and social networking site aimed at the LGBT community, PlanetOut.com. She is also a writer whose fiction has appeared in the Best American Short Stories.

Session: Measurement Challenges in Distributed Content

Susan is a senior analyst serving B2C Marketing Professionals. Her research focuses on monetization strategies for the full spectrum of digital publishers across platforms, including digital pure-plays and traditional publishers, both print and broadcast, with digital presence. She has a particular focus on data management and on fraud across platforms.

Susan's research and analysis have been cited in publications including The Wall Street Journal, The New York Times, MediaPost, AdAge, Adweek, AdExchanger, and more. She has spoken about publishing in the digital age at industry events including MediaPost's Publisher Summit, The Association of Magazine Media, and the Upstream Seller Forum.

Session: Measurement Challenges in Distributed Content

As vice president of digital strategy and planning for Scripps Networks Interactive (SNI), Amy Lawless works with brands including Food Network, Cooking Channel, HGTV, DIY Network, Travel Channel and Great American Country. Lawless focuses on building audiences and monetization strategies across SNI’s owned and operated websites and an ever-expanding list of distribution partners and social platforms including Facebook, Snapchat, Pinterest, Apple News, and others.

Previously, Lawless was vice president of digital strategy and planning for HGTV and DIY Network where she managed digital strategy for the home category. During that time, she oversaw digital video, digital marketing, partnerships, and cross-brand digital sales events.

Prior to joining SNI, she spent five years in the online division at the E.W. Scripps Company where she oversaw digital operations. As director of online operations, Lawless worked with executive leadership to define strategic priorities and led cross-newspaper strategy teams to develop business and marketing plans for key products such as mobile, social media, email, video and more.

Lawless began her career at Penn State as part of the online education group. She went on to hold digital positions with increasing responsibilities in the nonprofit field, government agencies and newspaper & TV industries.

Lawless holds a bachelor’s degree from the University of Tennessee and a master’s in rhetoric and composition and web design from Penn State University.

Session: Deep Dive: Snapchat

Tom Fishman serves as Senior Vice President of Audience Growth and Engagement at MTV. An expert social strategist, Fishman’s expertise lies in social content development, fan engagement and activation, audience acquisition, social technologies and product development, data and qualitative insights driven strategy, integrated marketing campaign ideation, digital marketing and distribution. In short: a proven track record of making great stuff, getting it seen, getting it shared and getting it sold.

In addition, Fishman leads MTV’s data and insights unit focused on traffic, streams and revenue growth for MTV.com’s digital news, editorial and original video publishing business.

Fishman’s unique experience at the intersection of art, science and the ever-evolving business of media in an always-connected, mobile-native world have fueled his lean, collaborative teams to consistently create world class, headline-grabbing brand campaigns, products and community experiences. In fact, since he directly took on oversight and social media strategy and community management for MTV in 2010, the brand’s total community footprint has exploded from ~1M fans and followers to an industry-leading 210M+.

Session: Team building for social: Best approaches

Andrew Hare is one of Magid’s leading quantitative research analysts, and focuses on key traditional and digital media topics across the television, online, gaming, social, and mobile landscape. Andrew is known for his keen ability to provide actionable strategic recommendations from advanced statistical data based on his robust perspective on major media topics, and his understanding of clients’ business objectives. Lately, Andrew has worked extensively in the over-the-top paid subscription video world, helping clients create go-to-market strategies and implement business plans around paid video content. Andrew works with clients including NBC Universal, Turner, Comcast, GoPro, Deezer, Yahoo, Zynga, CBC and more. Andrew also develops Magid’s largest proprietary studies on cross-platform media trends and smartphone/tablet behaviors. Andrew has a BA from the University of Iowa and an MA in Media Studies from The New School in New York City. In addition, Andrew has blogged for Georgetown University, tutored for writing non-profit 826NYC, and currently advises a Millennial targeted healthcare startup.

Session: DCN Members-Only Research Release: Premium Publishers and Social Distribution – The Next Frontier in Content

As The Verge’s first engagement editor and a member of its senior leadership, Helen Havlak oversees audience growth for a leading technology and culture brand. At a time when readers are increasingly off-platform, Havlak manages not only social media, SEO, and analytics but also content for 12 fast-growing platforms including Instagram, Snapchat, Facebook, and Google AMP. In less than a year she doubled social audience and video views.

A former Edelman Digital Account Supervisor, she launched major Samsung Mobile USA campaigns for Jay Z’s Magna Carta Holy Grail album, Super Bowl, and SXSW.

Session: Deep Dive: Instagram

Keith Hernandez is president of The Slate Group, where he oversees revenue, marketing and custom creative operations. Formerly, he served as VP of brand strategy at BuzzFeed, where he led revenue and brand strategy efforts in North America and Australia. Hernandez established BuzzFeed’s global sales operations in Canada and the United Kingdom, and extended its international footprint in Australia, Asia, and Latin America. A veteran of Microsoft, Vevo, Blip Networks, and the Onion, Hernandez is a graduate of Miami University (Ohio) with a BA in creative writing. He lives in Brooklyn, NY with his wife and daughter.

Session: Deep Dive: Facebook

Jonathan Meyers is Senior Vice President of Strategy and Operations for CNBC Digital, overseeing the day-to-day Digital business operations including strategy, partnerships, analytics and marketing.

Previously, he was Vice President of Strategy and Business Development for the NBCUniversal News Group where he led a number of digital audience and revenue initiatives including partnerships with Yahoo!, MSN and xFinity. Meyers joined CNBC in 2010 as Vice President of Global Business Development.

Prior to CNBC, Meyers worked at Forbes.com and Sony Music Entertainment.

He holds a Juris Doctorate from Fordham University School of Law and bachelor’s degree in Political Science from Columbia University.

Session: I'm with the brand: Building brand loyalty in a distributed world

David Plotz is the CEO of Atlas Obscura, the digital media brand devoted to the world's amazing places and hidden wonders. He is also host of the popular Slate Political Gabfest podcast. Before joining Atlas Obscura in 2014, Plotz was Editor-in-Chief of Slate. He is the author of The Genius Factory: The Curious History of the Nobel Prize Sperm Bank and Good Book: The Bizarre, Hilarious, Disturbing, Marvelous, and Inspiring Things I Learned When I Read Every Single Word of the Bible.

Session: I'm with the brand: Building brand loyalty in a distributed world (Panelist)

Jim Spanfeller is Founder, President and Chief Executive Officer of The Spanfeller Media Group (SMG), a venture-backed web-based content company that owns TheDailyMeal.com and The Active Times. Prior to SMG Jim served as the President and CEO of Forbes.com where he oversaw Forbes Digital and was a member of the Office of the Chairman, along with Steve Forbes and Timothy Forbes.

Before his time at Forbes.com, Spanfeller was President of the Consumer Magazine Group of Ziff Davis Media, Inc. He also previously served as Publisher of Inc. Magazine as well as held senior positions at Playboy Enterprises Publishing Group and Newsweek.

Spanfeller serves on the advisory boards of several aspiring web start-ups such as TrustMetrics and Fattail. He writes frequently in leading industry trade publications and speaks regularly throughout the world on media issues in the digital age.

Session: I'm with the brand: Building brand loyalty in a distributed world (Panelist)

Greg Verdino is managing partner at VERDINO & CO, a content consultancy that has
set and executed effective, results-driven content strategies for Blackbaud, Cold-EEZE,
FIS Global, Great Hill Partners, the State of Michigan, Unilever and others. He is the
author of microMARKETING: Get Big Results by Thinking and Acting Small (McGraw-
Hill, 2010), a contributing author to Reinventing Interactive and Direct Marketing (ed.
Stan Rapp, McGraw-Hill, 2009), and has been widely quoted in a range of media
including Bloomberg Business, CNN, Fox Business, Investors Business Daily, the New
York Times, and the Wall Street Journal. Greg is also a frequent conference speaker
who has keynoted more than 150 events around the world.

Session: Team Building for Social: Best Approaches

Content Everywhere

Speakers

Justin Bank

Katherine Bell

Susan Bidel

Nicholas Carlson

Amy Lawless

Tom Fishman

Andrew Hare

Helen Havlak

Keith Hernandez

Jonathan Meyers

David Plotz

Jim Spanfeller

Jason Sylva

Greg Verdino

Content Everywhere Speakers