Agenda
12:00 - 12:15PM
Welcome
Speaker: Jason Kint, CEO, Digital Content Next
12:15 - 12:30PM
Opening Remarks
Speaker: Nicholas Carlson, Editor-in-Chief, INSIDER
1:00 - 1:30PM
Deep Dive: Facebook
Speaker: Keith Hernandez, President, Slate
1:30 - 2:00PM
Measurement challenges in distributed content
Panelists:
- Justin Bank, Editor for Audience Development - The New York Times
- Katherine Bell, Editor - HBR.org, Harvard Business Review
- Jason Sylva, Executive Director, Digital Media -
The New York Times - Moderator: Susan Bidel, Senior Analyst, Forrester
2:00 - 2:40PM
BREAK
2:40 - 3:00PM
Deep Dive: Snapchat
Speaker: Amy Lawless, VP Digital Strategy & Planning, Scripps Networks
3:00 - 3:30PM
Team building for social: Best approaches
Panelists:
- Tom Fishman, SVP of Audience Growth & Engagement, MTV
- Allison Rockey, Director of Programming, Vox
- Moderator: Greg Verdino, Managing Partner, Verdino & Co.
3:30 - 4:00PM
DCN Members-Only Research Release: Premium Publishers and Social Distribution -- The Next Frontier in Content
Presenter:
- Andrew Hare, Senior Director, Research and Strategy, Magid
4:00 - 4:30PM
I'm with the brand: Building brand loyalty in a distributed world
Panelists:
- David Plotz, CEO, Atlas Obscura
- Jonathan Meyers, Senior Vice President of Strategy & Operations, CNBC Digital
Moderator:
- Jim Spanfeller, CEO & Founder, Spanfeller Media Group
4:30 - 5:00PM
Deep Dive: Instagram
Speaker: Helen Havlak, Engagement Editor, The Verge
5:00 - 6:00PM
COCKTAILS
